Some of the questions may seem to deal with very small, even trivial issues, where the decision one makes doesn’t really carry much moral weight. But research has shown that people don’t suddenly wake up one day and commit a huge ethical violation; instead, studies have demonstrated that big moral mistakes are invariably preceded by smaller ones . The slide towards ethical ambiguity begins with little, seemingly insignificant choices. Once someone makes such a sidestep, he rationalizes his choice, and his view of what is right and wrong subtly shifts. His ability to commit such acts, and still see himself as a good person, increases. To soothe any cognitive dissonance that remains, he will then act dishonestly again, to further cement and justify his choice. A cycle thus begins that can put a man on a path that takes him further and further from his original principles and intentions.