A seemingly contradictory source of popular culture is individualism. Urban culture has not only provided a common ground for the masses, it has inspired ideals of individualistic aspirations. In the United States, a society formed on the premise of individual rights, there are theoretically no limitations to what an individual might accomplish. An individual may choose to participate in all that is ‘popular’ for popularity’s sake; or they may choose a course of action off the beaten track. At times, these ‘pathfinders’ affect popular culture by their individuality. Of course, once a unique style becomes adopted by others, it ceases to remain unique. It becomes, popular.
Technology and Pop Culture
The sewing machine provided new fashions for everyone. Currier and Ives, Library of Congress. Technology also created new kinds of arts and items and made them available to everyone, not just the wealthy elite. Obvious examples that changed society significantly enough to alter the course of history are radio, television, motion pictures, amplified music, computers and the Internet. Technology recently erected another significant milepost in the pop culture timeline—the development of tech-based social networking. Other technological advances resulted in such diverse things as silk-screen printing (Express your opinion on your T-shirt!), bowling alleys’ automatic pinsetters, and Wii.
In the 1960s, Oldenburg, who became associated with the pop art movement, created many happenings , which were performance art -related productions of that time. The name he gave to his own productions was "Ray Gun Theater". The cast of colleagues in his performances included: artists Lucas Samaras , Tom Wesselman , Carolee Schneemann , Oyvind Fahlstrom and Richard Artschwager ; dealer Annina Nosei; art critic Barbara Rose ; and screenwriter Rudy Wurlitzer .  His first wife, Patty Mucha, who sewed many of his early soft sculptures, was a constant performer in his happenings. This brash, often humorous, approach to art was at great odds with the prevailing sensibility that, by its nature, art dealt with "profound" expressions or ideas. In December 1961, he rented a store on Manhattan's Lower East Side to house The Store , a month-long installation he had first presented at the Martha Jackson Gallery in New York, stocked with sculptures roughly in the form of consumer goods.